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Data Mining -- How Pharma Knows So Much About You

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Data Mining -- How Pharma Knows So Much About You
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  • Overview

    Dr. Michael Greenberg speaks with Dr. Benjamin Schaefer of the National Physician's Alliance and Robert Restuccia, Executive Director of The Prescription Project about how the AMA sells data about physicians to pharmaceutical companies. They discuss ethics and pharmaceutical marketing.

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Details
Presenters
Comments
  • Overview

    Dr. Michael Greenberg speaks with Dr. Benjamin Schaefer of the National Physician's Alliance and Robert Restuccia, Executive Director of The Prescription Project about how the AMA sells data about physicians to pharmaceutical companies. They discuss ethics and pharmaceutical marketing.

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Programs 5/28/20