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Data Mining -- How Pharma Knows So Much About You
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Dr. Michael Greenberg speaks with Dr. Benjamin Schaefer of the National Physician's Alliance and Robert Restuccia, Executive Director of The Prescription Project about how the AMA sells data about physicians to pharmaceutical companies. They discuss ethics and pharmaceutical marketing.
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Details
Presenters
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Recommended
Overview
Dr. Michael Greenberg speaks with Dr. Benjamin Schaefer of the National Physician's Alliance and Robert Restuccia, Executive Director of The Prescription Project about how the AMA sells data about physicians to pharmaceutical companies. They discuss ethics and pharmaceutical marketing.
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