Data Mining -- How Pharma Knows So Much About You Medical Education on ReachMD

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Dr. Michael Greenberg speaks with Dr. Benjamin Schaefer of the National Physician's Alliance and Robert Restuccia, Executive Director of The Prescription Project about how the AMA sells data about physicians to pharmaceutical companies. They discuss ethics and pharmaceutical marketing.

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Details

Presenters

Comments

Overview
Dr. Michael Greenberg speaks with Dr. Benjamin Schaefer of the National Physician's Alliance and Robert Restuccia, Executive Director of The Prescription Project about how the AMA sells data about physicians to pharmaceutical companies. They discuss ethics and pharmaceutical marketing.

Data Mining -- How Pharma Knows So Much About You