An array of tools on the internet, coupled with direct-to-consumer marketing by pharmaceutical companies, have put us in a situation where patients obtain much of their medical knowledge from sources other than their personal physician. Dr. Jan Berger, senior vice president and chief clinical officer of CVS Caremark Corporation, outlines effective communication strategies that will help you ensure that your patients are receiving accurate medical information. Dr. Lauren Streicher hosts.
Monitoring Your Patients' Sources of Medical Information
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An array of tools on the internet, coupled with direct-to-consumer marketing by pharmaceutical companies, have put us in a situation where patients obtain much of their medical knowledge from sources other than their personal physician. Dr. Jan Berger, senior vice president and chief clinical officer of CVS Caremark Corporation, outlines effective communication strategies that will help you ensure that your patients are receiving accurate medical information. Dr. Lauren Streicher hosts.
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