We have seen it many times on television or heard about it on the radio: commercials and public service announcements that use fear to essentially scare someone into healthier behavior. But is it a good idea to frighten people? Is it effective?
We have seen it many times on television or heard about it on the radio: commercials and public service announcements that use fear to essentially scare someone into healthier behavior. But is it a good idea to frighten people? Is it effective?
