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Are Scare Tactics in Commercials Effective?

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Are Scare Tactics in Commercials Effective?
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We have seen it many times on television or heard about it on the radio: commercials and public service announcements that use fear to essentially ...
  • Overview

    We have seen it many times on television or heard about it on the radio: commercials and public service announcements that use fear to essentially scare someone into healthier behavior. But is it a good idea to frighten people? Is it effective?

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Programs 9/22/19

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