Visual representations of data come in many shapes and forms in medical education, but their clarity, meaningfulness, and utility are always intended to be top-notch. Unfortunately, this is sometimes not the case, with visual depictions of important information that may appear confusing or, even worse for the educator, uninteresting. What is the rhyme and reason to generating effective designs for medical data? Host Alicia Sutton welcomes Andy Kirk, data visualization expert and founder of Visualizing Data Ltd, to address this subject in depth. Mr. Kirk is author of Data Visualization: a successful design process, a practical guide for creating data visualisation solutions in the most effective and efficient way.