Decisions our young patients make now can have metabolic consequences for the rest of their lives. It's hard to overstate, not only how crucial it is that we reduce the incidence of childhood obesity, but also how difficult it has been for us to turn the corner on this issue. These concurrent themes are central to a campaign put forth by the American Heart Association (AHA) that aims to make major progress on childhood obesity in the years to come. Host Dr. Jack Lewin gets the details on this campaign during his conversation with the AHA's chief executive officer, Nancy Brown. How is the AHA partnering with schools to empower kids to make healthier decisions about their consumption habits and lifestyle choices? How can we help fellow clinicians move beyond the feeling that their efforts to reduce childhood obesity aren't having the desired effect?