There are dozens of ways to communicate digitally with one another, but email remains the preferred method for your marketing communications to current and potential patients. No need to be distracted by the fact that you may not be using the “latest” social media platform to direct-message with your patients; email is likely the preferred medium used by your patients…and you!
Russ and Randy discuss why you should continue to use email and not worry as much about comparative social media platforms to direct-message with patients.
