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What is the Benefit of Market Research for Physicians?

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What is the Benefit of Market Research for Physicians?
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Physicians are inundated with market research, but how does this benefit patients and what does it seek to accomplish? Wesley Michael, executi...
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    Physicians are inundated with market research, but how does this benefit patients and what does it seek to accomplish? Wesley Michael, executive vice president of research-excellence at market research firm TNS Healthcare, tells host Bruce Japsen how physician participation in market research can benefit their practice, patient care and the larger healthcare system.

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