menu

ReachMD

Be part of the knowledge.
Register

We’re glad to see you’re enjoying ReachMD…
but how about a more personalized experience?

Register for free

Thoughts on New Pharma Marketing Guidelines

ReachMD Healthcare Image
Restart
Resume
Choose a format
Media formats available:
Completing the pre-test is required to access this content.
Completing the pre-survey is required to view this content.
Details
Presenters
Comments
  • Overview

    Drug industry marketing, a long controversial aspect of a physicians' practice and life, may perhaps be experiencing its tightest guidelines yet. Dr. Joseph Heyman, chair of the American Medical Association board of trustees, tells host Bruce Japsen about his thoughts on the new voluntary pharmaceutical industry guidelines on marketing and gift-giving to physicians, signifynig a departure from prior practices.

Facebook Comments

Recommended
Details
Presenters
Comments
  • Overview

    Drug industry marketing, a long controversial aspect of a physicians' practice and life, may perhaps be experiencing its tightest guidelines yet. Dr. Joseph Heyman, chair of the American Medical Association board of trustees, tells host Bruce Japsen about his thoughts on the new voluntary pharmaceutical industry guidelines on marketing and gift-giving to physicians, signifynig a departure from prior practices.

Facebook Comments

Schedule20 Jul 2024