Roberta Greenspan, president of SpecialDocs, Inc., discusses the process of converting a traditional medical practice to a concierge medical practice. Ms. Greenspan explains the growth trend of concierge medicine, and the non-economic motivations of physicians converting their practices to a concierge model. Host Larry Kaskel investigates the different options for utilizing third party insurance companies within a concierge practice, including the option to exclude all third party payors.