Focus on customer service. Participate in community activities to raise local visibility. Reward patients who bring referrals to your practice. These are just a few simple ways to market your practice, even on a limited budget. What is it about these strategies that will give you the biggest bang for your buck, and what else can you to keep your patient volume up during these leaner times? Judy Capko, founder of the practice management and marketing firm, Capko & Company, joins host Dr. Larry Kaskel to give you a range of helpful tips on marketing tactics that will give your practice the biggest bang for your buck.