Study after study shows physicians’ prescribing trends are influenced by the drug industry, from sales reps dropping off brochures to sponsoring a catered lunch. How can physicians manage the heavy influence of the drug industry? Dr. Robert Pearl, executive director and CEO of the Permanente Medical Group, tells the Chicago Tribune's Bruce Japsen how the nation's largest physician group educates its doctors about brand name prescriptions.
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Study after study shows physicians’ prescribing trends are influenced by the drug industry, from sales reps dropping off brochures to sponsoring a catered lunch. How can physicians manage the heavy influence of the drug industry? Dr. Robert Pearl, executive director and CEO of the Permanente Medical Group, tells the Chicago Tribune's Bruce Japsen how the nation's largest physician group educates its doctors about brand name prescriptions.
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