Dr. Michael Rich is an Assistant Professor of Pediatrics and an Assistant Professor of Society, Human Development, and Health, Harvard School of Public Health at Harvard Medical School. He is also an Assistant in Medicine at Boston Children's Hospital. Dr. Rich founded and direct the Center on Media and Child Health (CMCH), an interdisciplinary group of scientists, clinicians, and educators that focuses on the influences of entertainment and communications media on the physical, mental, and social health of children and adolescents.