Alex Marxer is co-founder and chief operating officer of Health Travel Guides, a San Francisco-based company that links patients to everything from elective procedures such as Lasik eye surgery and breast augmentation to more specialized operations such as hip replacement, heart surgery and cancer treatment. Mr. Marxer specializes in building bridges between technology and business, which he has done for 15 years, specifically in the area of customer service. He is also an executive at ResortCom International, and is a regular speaker at conferences across the country on medical travel and tourism.