Swiss Skincare Brand Launches Personalized Art of Longevity Program
Key Takeaways
- Valmont has launched The Art of Longevity, a personalized longevity program integrating genetic analysis, lifestyle assessment, and professional skincare recommendations.
- The program combines epigenetic-informed genetic testing with individualized guidance on skin health, sleep, nutrition, mobility, and mental resilience.
- The initiative reflects growing interest in longevity-focused aesthetics but does not include published clinical validation demonstrating improved skin or health outcomes.
Swiss skincare company Valmont has introduced The Art of Longevity, a personalized program designed to integrate genetic analysis, lifestyle assessment, and professional skincare into an individualized longevity strategy.
According to the company, the initiative was developed by Valmont CEO Sophie Vann Guillon in collaboration with longevity specialist Filippo Ongaro, MD. The program is intended to provide participants with personalized recommendations addressing multiple aspects of healthy aging, including skin health, sleep, nutrition, mobility, and mental resilience.
Personalized Skin Longevity Through Genetic and Lifestyle Assessment
The program begins with a genetic assessment evaluating 146 genetic variations across 90 genes, paired with a 40-question lifestyle questionnaire. According to Valmont, the analysis examines biologic processes including cellular regeneration, oxidative stress, inflammation, and lifestyle factors that may influence long-term vitality.
Results are used to generate a Signature Longevity Blueprint with individualized recommendations across six longevity domains, including personalized skincare treatments, wellness priorities, and lifestyle guidance.
Participants may also receive product recommendations and in-spa treatments incorporating techniques such as fasciatherapy, lymphatic drainage, Kobido massage, and other mind-body therapies.
"Heir to a family vision where beauty dialogues with science and emotion, I have always viewed our expertise as an essential contribution to integrative health," Vann Guillon said in a statement. "With The Art of Longevity, we affirm beauty as a legitimate contributor to overall well-being—in its mental and biological dimensions alike."
Valmont said genetic testing is performed through BMR Genomics, a certified European laboratory. The company stated that genetic information is encrypted, anonymized, processed in compliance with the European Union's General Data Protection Regulation (GDPR), and remains under the participant's control.
The Art of Longevity blueprint is priced at $1,500, with personalized mind-and-body treatments beginning at $295.