Survey Data Shows Growth in Male Facial Plastic Surgery Patients

New survey data from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) suggest continued growth in the number of men seeking facial cosmetic procedures. According to the organization’s 2025 survey, 95% of facial plastic surgeons reported treating male patients last year, up from 92% in 2024.

“Advancements in technology have made facial plastic surgery more precise, less invasive, and far more natural-looking,” said Anthony Brissett, MD, president of the AAFPRS and a facial plastic surgeon based in Houston. “And when our male patients see they can enhance their appearance without obvious signs of surgery or long downtime, they feel much more comfortable taking that first step.”

Overall, facial plastic surgeons reported a 19% increase in facial procedures in 2025. Among surgical options for men, rhinoplasty was identified as the most performed procedure. Blepharoplasty ranked second, with 77% of surgeons reporting it as the next most popular surgery among male patients. Other procedures performed included facelifts, revision surgeries, forehead lifts, and hair transplants. Non-surgical treatments such as neurotoxins, fillers, and skin treatments also remained frequently requested options.

“We are seeing men move away from stigma and toward self-investment,” Dr. Brissett said. “For many, facial plastic surgery has become a form of personal and professional maintenance—helping them look rested, healthy, and confident without obvious signs of treatment.”

Hair restoration remained the only procedure in which men significantly outnumber women, with surgeons performing twice as many hair restoration treatments in 2025 compared with 2024. However, the gender gap may be narrowing, as the percentage of surgeons reporting hair transplantation as “mostly male” declined from 50% in 2019 to 33% in 2025.

“The modern male patient is not trying to look different, he is trying to look like himself, just more refreshed, energized, and confident,” Dr. Brissett added.