Icon Skincare Launches Prestige Brand Focused on Simplicity, Confidence, and Ritual

Innovative Skincare, the company behind the global cosmeceutical brand iS Clinical, has announced the launch of Icon Skincare, a new prestige skincare line designed to simplify routines while emphasizing skin health, confidence, and daily ritual.

Founded by Bryan Johns and Alec Call, Icon Skincare builds on more than 25 years of formulation expertise. The company describes the brand as a streamlined, high-performance system intended to support the skin’s natural function through focused formulations rather than increasingly complex regimens. According to the company, the brand philosophy centers on “emotional efficacy,” aiming to deliver results that are both visible and experiential.

Icon Skincare Debuts 9-Product Collection Inspired by Hollywood Beauty Traditions

The launch collection includes 9 products priced from $32 to $68 (USRP) and is built around four core skincare pillars: cleansing, resurfacing, hydration, and brightening. Formulations feature blends of botanicals, antioxidants, innovative acid combinations, and royal jelly, an ingredient that serves as a signature component across much of the line.

The brand’s origin story draws inspiration from Madam Renna, a facialist whose clientele reportedly included several Hollywood stars during the Golden Age of cinema. Icon reinterprets ingredients and treatment concepts associated with Renna’s practice through contemporary formulation technology developed by Innovative Skincare.

“Icon is a natural extension of our mission—to help people live their best lives in their best skin,” Bryan Johns, President and CEO of Innovative Skincare, said in a company announcement. “We developed Icon to bring joy to the journey of discovering the inner Icon in everyone. We all have the ability to be iconic in our own right, which begins with confidence and focusing on what is right with us, rather than what is 'wrong.' We truly want people to awaken their 'Icon Energy,' the type of confidence you can only achieve by turning your best face to the world."

Sustainability initiatives include refillable packaging for 6 of the 9 products, use of post-consumer recycled plastic content, and FSC-certified cartons. The company also announced partnerships with Foster Love, supporting children in foster care, and the Bee & Butterfly Habitat Fund.

Icon Skincare is available exclusively through the company’s website.

Source

Innovative Skincare. "From the founders of iS Clinical: Icon Skincare launches with a joyful, curated approach to prestige skincare, reimagining the rituals of Hollywood's Golden Age." Company news release. June 2026.