MODELS THAT CALCULATE THAT VALUE
Do you ever wonder how much value your physician assistant or nurse practitioner is bringing to you practice. Today we will be discussing models that calculate that value.
You are listening to ReachMD XM-157, The Channel for Medical Professionals. Welcome to the Clinician’s Roundtable. I am Lisa D'Andrea your host and with me today is Mr. Ron L. Nelson, Physician Assistant and President and CEO of Health Services Associates in Fremont, Michigan. Mr. Nelson has a broad background in both health policy and clinical delivery and is a recognized expert in the area of medical reimbursement.
LISA D’ANDREA:
Hi, Ron Welcome to ReachMD.
RON NELSON:
Thank you, for inviting me.
LISA D’ANDREA:
Ron there are many physicians who are considering adding a physician assistant or a nurse practitioner to their practice. What is necessary in terms of the relationship between the PA, NP, and the physician in order to maximize the value to the practice?
RON NELSON:
Well first of all there has to be a basic relationship that recognizes the value this individual brings and so its important that the physician recognize and treat this individual like a colleague and that the office setting is also treated that way, to not offer this individual as a second best option, but to recognize as an example I often give to people. If the patient calls and says I need an appointment with Dr. Smith and the answer is Oh! Dr. Smith is not available, but you know you can see Ron who is a PA; versus the patient who calls and says that can I get an appointment, I want to see to Dr. Smith and the answer is Dr. Smith has an opening on Wednesday. Ron, the PA, has opening today at 2 o’clock, what would you like to do? and you can say that’s semantics, but the fact is its an example of how you need to present the individual as a colleague and an equal with the physician in terms of the perception of the customer or the patient.
LISA D’ANDREA:
But if I am the patient, why would I see a PA or NP when I could see a doctor?
RON NELSON:
Well the studies have demonstrated that the quality is equal and what we are finding if you look at the studies that have been done on patient acceptance, in fact, it is generally found that often the PAs or nurse practitioners spend a little more time; and therefore often we find that the patients are very satisfied with that and what we are finding today is often patients are not as hung up about the credentials behind the individual that is providing their healthcare as much as they want to know that they are compassionate, they are concerned and that they are going to provide them the care; and so it has been said that the patient doesn’t care what you know until they know which you care, and I think the PAs and nurse practitioners demonstrate that kind of empathy and care and in conjunction with physicians, what often happens is patients try the model and you find the patient is coming back saying I want to see this PA, or I want to see this nurse practitioner because they develop a relationship.
LISA D’ANDREA:
In terms of compensation, how should a physician structure a compensation package and should it include a production bonus?
RON NELSON:
Well compensation first of all I think needs to be a process that encourages productivity for this individual while at the same time allowing him personal and professional job satisfaction. Also if they are going to structure some type of incentive, which I do think it is an important part of that relationship, it should be simple with achievable targets and certain you know compensation milestones that are in that process. There are multiple sources one can go to, to get that information, but I think that what's most important is to establish what the base income of that individual should be and then based upon the type of practice, there are different models that we can look at to incentivize. As an example, some models may use, RVUs or what we call relative value units to determine if someone hits a certain threshold level and over that they will reimburse a dollar per RVU or based on charges for example or net collections that a certain base level was achieved and once that base level is achieved, then a percentage of dollars over that may be provided back to that provider as an incentive over and above base salary. There are really multiple ways to approach that and I think what's most important is that people have to be careful that whatever they are doing is realistic and they have to be careful that they should model the plan that they put together because I can tell you some stories of situations where people really got into problems because they didn’t do the financial modeling before they implemented the compensation structure.
LISA D’ANDREA:
What if you implement something and it's not working out? What’s the fair way to change it or length of time?
RON NELSON:
Well generally, what you look at is at least a 1-year period I think for a compensation formula and if at the end of the year, if it is determined that the targets may be too high and the individual was not able to achieve those targets, then that may be a time to reassess it. In some cases that is also a time to say to the individual, your productivity is not where it needs to be. One of the things that concerns me greatly in the consulting that I do is that there is really fairly low expectations today that I think that NPs and PAs have what their productivity should be and that is sometimes clouded by some of the figures that are out there. For example, in the Rural Health Clinic Program and in community health centers where for reimbursement policy reasons they have these minimum productivity standards, which really do not reflect what these individuals should be seeing. So I think it is important that whatever formula we choose and in reassessing that there is a periodicity scheduled, whether it is 12 months or 6 months, which I think is a short time, but there is a reassessment and then an agreement on how we will go forward, because conversely I think situations where at the end of the contract, a physician owed a PA twice what they had already paid him in salary because they didn’t really understand what they had guaranteed them and now you have a real conflict existing because the contract says one thing and that was not the real intent.
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I want to thank you my guest Ron Nelson for coming on the show. I am Lisa D’Andrea, and you have been listening to the Clinician’s Roundtable on ReachMD XM157, the Channel for Medical Professionals. Please visit our web site at reachmd.com which features our entire library through on-demand podcasts or call us toll-free with your comments and suggestions at triple 8- MD-XM157 (888-MD-XM157) and thanks for listening.