Amortizing educational outreach delivers better return on education.
Reverb is sent in two tracks: (1) Reverb is first directed to users' post-content engagement,
and (2) then a refreshed version is directed to new users to generate interest
in the content and increase our reach to the target audience.
This unique way to amortize Reverb across recent engagers and future engagers is a stand-out
in HCP education.