As physicians' incomes diminish with reduced insurance reimbursement, physicians are faced with the problem of how to continue to offer high quality care without going broke. Some have turned to physician extenders and others have increased their patient loads to cover the increasing cost of running an office. There are lots of ways to "make money" and lots of reasons but staying within the ethics of practice is a bit tricky. Host Tim Rush welcomes Dr. Michael Greenberg, practicing dermatologist at the Illinois Dermatology Institute in Chicago, IL. Dr. Greenberg will discuss how his practice incorporates a "win-win-win" strategy that helps his practice, his patients and local charities.
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