Whether it's a surgery webcast or a new marketing plan rolled out on Twitter or YouTube, the traditionally conservative healthcare industry is reaching out through new marketing venues to promote hospitals and physician services. Joel English, managing director of healthcare marketing firm BVK, Inc., and a board member of the Society for Healthcare Strategy and Market Development, explains to host Bruce Japsen about social media, its place in today's healthcare system and whether it's here to stay.
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Friends and Followers: Social Media and Healthcare
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Overview
Whether it's a surgery webcast or a new marketing plan rolled out on Twitter or YouTube, the traditionally conservative healthcare industry is reaching out through new marketing venues to promote hospitals and physician services. Joel English, managing director of healthcare marketing firm BVK, Inc., and a board member of the Society for Healthcare Strategy and Market Development, explains to host Bruce Japsen about social media, its place in today's healthcare system and whether it's here to stay.
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