David Kweskin is the senior vice president and practice area Leader of brand and communications at TNS Healthcare, a worldwide market research consulting firm for the pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. Mr. Kweskin has 35 years of marketing research experience, and for over a decade has been responsible with this team for nearly all of TNS tracking of direct-to-consumer advertising of pharmaceuticals. He speaks widely on the issue of direct-to-consumer advertising and has been quoted widely in various publications on the topic. Mr. Kweskin holds undergraduate and graduate degrees in psychology from the University of Pittsburgh and Boston University.