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ReachMD Faculty

Public Profile

David Kweskin
David Kweskin

    David Kweskin is the senior vice president and practice area Leader of brand and communications at TNS Healthcare, a worldwide market research consulting firm for the pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. Mr. Kweskin has 35 years of marketing research experience, and for over a decade has been responsible with this team for nearly all of TNS tracking of direct-to-consumer advertising of pharmaceuticals. He speaks widely on the issue of direct-to-consumer advertising and has been quoted widely in various publications on the topic. Mr. Kweskin holds undergraduate and graduate degrees in psychology from the University of Pittsburgh and Boston University.

    Schedule29 Mar 2024