According to iHeartRadio, completion rates of 85% are not uncommon—meaning more than eight people who start a podcast will finish listening to it.
HCPs are ‘multi-channel’ consumers who want access to podcasts in the locations that work best for them — across websites, mobile apps, radio streams, connected cars, and connected devices (such as Amazon Alexa). Our network includes ReachMD, Amazon Alexa, iHeartRadio, TuneIn, iTunes, Stitcher, Google Play, and PlayerFM.