What Creating 10,000+ Podcasts Taught Us About HCPs

Follow-me content and recommendations work for podcasts too.

Healthcare professionals (HCPs) appreciate being able to start a program on one device and pick it up later, right where they left off — even on a different device.

HCPs respond well to the ‘Netflix model’ that remembers where they left off, offers a library of easy-to-navigate content, and makes content recommendations in alignment with preferences and behaviors.

According to iHeartRadio, completion rates of 85% are not uncommon—meaning more than eight people who start a podcast will finish listening to it.

HCPs are ‘multi-channel’ consumers who want access to podcasts in the locations that work best for them — across websites, mobile apps, radio streams, connected cars, and connected devices (such as Amazon Alexa). Our network includes ReachMD, Amazon Alexa, iHeartRadio, TuneIn, iTunes, Stitcher, Google Play, and PlayerFM.

8 million customized eNewsletters every month direct users to podcasts that are most appealing to them.

Personalization is key in engaging HCPs. ReachMD personalizes all campaigns to ensure HCPs get exactly what they need. It’s ‘marketing science’ we practice daily.

In 2018 we were a MM&M Awards Finalist for ‘Best HCP Marketing Team’ and in 2019 we are nominated in 3 categories for MM&M (winners announced in October).