Ad creative

Website banner ads

Device	Name	Size	Max file size	Animation	Acceptable formats
Desktop RMD website Desktop speciality websites Mobile	Leaderboard Medium Rectangle Leaderboard Medium Rectangle Mobile Leaderboard	728x90 300x250 728x90, 970x90, 970x250 300x250 320x50	100kb 75kb	Max 30 seconds/ 3 loops	JPG, PNG, GIF, HTML5* ----with or w/o---- Destination URL or 3rd party tags

We require creative 1 week prior to the campaign start date.
Creative auditing generally takes between 12-48 hours.
1 pixel border required around all ads.
We recommend animation only in 728x90 & 300x250 display ads.
300x250 ads appears in right rail on website pages.
When providing HTML5 zip files for upload rather than 3rd party ad tags, please ensure you are following dimension and click tag guidelines outlined by Google Ad Manager, available here for review.

Email display ads

Device	Name	Size	Max file size	Acceptable formats
Desktop/Mobile	Medium Rectangle	300x250	80kb at 72 DPI	JPG, PNG, GIF (Static or Animated) ----with or w/o---- Impression pixel Destination URL

We require creative 1 week prior to the campaign start date.
Creative auditing generally takes between 12-48 hours.
Some email providers that do not support animated GIFs will display the first frame only.

Radio audio ads

Station	Length	Format
RMD Radio Oncology Radio Rheumatology Radio Cardiology Radio	15s, 30s, 45s, or 60s spots	WAV file (44.1k 16 bit or 48k 16 bit) Volume level set to -14LUFS

We require materials no later than 10 business days before the first scheduled air date of the spot.
We cannot guarantee to meet any scheduled air dates for materials received after our deadlines.
We prefer to receive WAV files to convert to MP3 files.

Website video ads

Device	Name	Size	Max file size	Acceptable formats
Desktop/Mobile	Pre-roll, mid roll	In-stream, maximum 60 seconds	20mb	MP4, MOV, VAST

Ad tags and tracking pixels

We must receive access to the campaign data to accept the tags and tracking pixels. If we are not given access to the campaign, we will not accept the tag or tracking pixel.
Any external or 3rd party tracking must be disclosed, tested, and receive approval by us before being implemented on the platform.
3rd party tracking tags for all campaign creatives must be HTTPS compliant.
For Double Verify tags our account is info@reachmd.com.
For DCM/GAM tags and tracking pixels our account is ushcanalytics@gmail.com.

Website banner ads